An online marketing course is a great investment if you’re a beginner. The internet offers a wealth of opportunity for someone who has decided to make the plunge into online marketing. The great thing about the internet is its “either/or” scenario. There is nothing stopping you from taking one thing, while using another to create multiple streams of income. Here’s a short list of online marketing courses you might want to consider:
Offered by: Skillshare. This online marketing course is about building a basic knowledge of SEO basics. It is not specifically designed as a beginner’s SEO course. If you enjoy exploring and experimenting with various aspects of the SEO world, this is a good place to start. You’ll be able to master the fundamentals of search engine optimization, and more advanced skills such as link building, content writing, and social media marketing.
Offered by: HubSpot Inbound and Content Marketing Certification (CMC). You’ve probably heard of HubSpot already. HubSpot has become a very popular online marketing course that focuses on optimizing your website and increasing your search engine ranking. Their CMC program is designed to help you learn about keyword research, link building, and analytics. If you’re looking to increase your search engine ranking, HubSpot is a good place to start. If you aren’t, they do have a very impressive online marketing curriculum.
Offered by: Drive Trainer. This course is designed to teach you how to make decisions based on real-life data. As a beginner, you’ll learn about creating a marketing strategy that incorporates an analytics tool. Once you have some general technical SEO knowledge, you’ll learn how to make decisions based on keyword research and competitor analysis. Once you’re comfortable with those topics, you’ll be able to create an effective marketing strategy.
Offered by: Coursera. This online marketing course is designed for the novice in mind, who has little to no experience with SEO or other internet marketing strategies. However, Coursera gives you everything you need to build a strong foundation to work from. They have an easy to use marketing course that is offered in person or online, and even offers online classes where you can meet other marketers and acquire new skills.
Offered by: Social Capital. The great thing about Social Capital is that it is free online marketing courses that are offered online and on campus. They offer courses in affiliate marketing, social media marketing, online advertising, and search engine optimization. All of their programs are offered for beginners up through professionals, and all of them have a focus on SEO. With so many different online marketing options these days, it is important to know which methods work the best. The one feature that Social Capital has that is very similar to other companies is that they encourage interaction between their members.
Offered by: Wealthy Affiliate. Wealthy Affiliate has several different options that will help you get started in your online marketing career. Some of the different courses offered are paid advertising, getting started with SEO, email marketing, social media marketing, and pay per click advertising. Most of their courses are offered by email, which is convenient. You don’t have to schedule a class in the middle of the night. You can also call, but since there are so many courses and so many levels, you may not feel as motivated to take them as often as you would if you were just starting out.
Offered by: hubspot. Hubspot offers several different options for beginners and some advanced training. Their inbound and outbound marketing training is geared towards those already in the industry with some experience. Their inbound campaigns are for those who have an existing website or blog and want to increase traffic and generate leads. Their outbound campaigns are for those wanting to market on the internet and drive traffic to their site. They offer some paid advertising options and also a free resource that includes tools to help you with your online marketing campaign.